MACY’S AND NYC & COMPANY ENHANCE TOURIST EXPERIENCE AT MACY’S VISITOR CENTER

19th of September, 2013

MACY’S AND NYC & COMPANY ENHANCE TOURIST EXPERIENCE AT MACY’S VISITOR CENTER AS PART OF MACY’S HERALD SQUARE STORE RENOVATION

Co-Branded Visitor Information Centre Debuts at New York City’s

Iconic Department Store—

Capitalising on Macy’s global appeal and New York City’s vital tourism and shopping industry, Macy’s and NYC & Company announced a first-ever collaboration to bring a world-class tourist experience to the World’s Largest Store. Now open, Macy’s new Herald Square Visitor Centre is now co-branded with NYC & Company as an Official NYC Information Centre and offers many new services which enhance the customer experience for travellers. As part of the extensive renovation plans for Macy’s Herald Square, Macy’s Visitor Center will now be upgraded with NYC & Company’s state-of-the-art technology, information, and ticketing services for NYC attractions that cater to both international and domestic tourists.

The collaboration with Macy’s Herald Square to open a new state-of-the-art visitor information centre in the heart of one of the City’s bustling tourist areas will give visitors another convenient access point to obtain real-time information on what to see, do and experience across New York City. We are pleased to be partnering with the World’s Largest Store on this first-of-its-kind innovative and worthwhile development because it will be another effective way for us to reach domestic and especially international visitors who not only enjoy shopping, but want to see all that the five boroughs have to offer,” said NYC & Company CEO George Fertitta.

John Donohue, the NYC & Company representative in Ireland added, “Great value shopping is very high on an Irish agenda when visiting New York City, the addition of the NYC & Company Information centre within the iconic Macy’s store will certainly be welcomed by the 200,000 plus annual Irish visitors to the City”

With the renovation, Macy’s Visitor Center—located on the newly revamped Mezzanine Level is a state-of-the-art space with dynamic Information Screens, Concierge Terminals, and Digital Touch Screen Kiosks that provide up-to-date information on: Attractions, Dining, and Nightlife among other areas of interest for tourists to explore throughout the five boroughs. Through the Visitor Centre’s new redesign, for the first time, there is now a wall of windows that connects visitors to vistas of the bustling outdoor streetscape below on West 34thStreet.

In addition, the enhanced Visitor Centre will offer concierge-type services to restaurants, tours, and special offers on tickets to over 80 major attractions and events in the City, plus NYC & Company’s official visitor guides, maps and brochures. NYC & Company partnered with Google Maps to power the visitor center’s interactive kiosks maps and directions function, providing tools for visitors to more easily navigate the City.

In 2011, Macy’s Inc. announced a four-year, 400 million dollar renovation to its corporate flagship. Begun in 2012, the renovation, will transform the store into one of the most technologically advanced, fashion-forward and exciting destinations in the world with new designer departments, epicurean experiences and multi-level luxury shops. Upon completion in 2015, the Herald Square store will increase its selling space from 1.1 million to 1.2 million square-feet.

In addition to the new Macy’s Visitor Center, NYC & Company operates several Official NYC Information Centres throughout the City including the Official NYC Information Centre in midtown Manhattan (810 7th Avenue); the Times Square Museum & Visitor Centre in the heart of Times Square; the Official NYC Information Kiosk at City Hall and the Official NYC Information Centre in Chinatown.

Last year, New York City welcomed a record 52 million visitors generating $36.9 billion in direct spending (with $8 billion attributed to shopping) and $55.3 billion in economic impact. NYC & Company has a new goal to achieve 55 million annual visitors and $70 billion in economic impact by 2015.

About NYC & Company:

NYC & Company is the official marketing, tourism and partnership organisation for the City of New York, dedicated to maximizing travel and tourism opportunities throughout the five boroughs, building economic prosperity and spreading the positive image of New York City worldwide. For more information, visit nycgo.com.

Or call the Irish office in Dublin on +353  1 631 9604

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